Building Relationships Through Trust in Your Sales Process with Jerry Acuff

Jerry Acuff is an expert in the sales industry in building relationships and building trust, not only within small companies but also with very large companies on a massive scale. He is a best-selling author, he is the CEO of Delta Point, and they have helped many businesses increase their sales and generate huge revenue.

Listen now to learn more about Jerry’s story, the lessons he has learned along the way, and how you can turn your business into a lean, mean, sales machine!

Key Talking Points of the Episode

[00:00] Introduction

[02:33] Who is Jerry Acuff?

[03:14] What is Jerry’s background?

[07:10] Where do Jerry’s biggest lessons in life come from?

[09:14] What has Jerry’s mindset been through life?

[10:20] What was Jerry’s philosophy when he was working in sales?

[11:03] Why does everybody need a coach?

[13:00] What is the importance of the people you surround yourself with?

[14:10] What kind of people impress Jerry?

[16:37] Is Jerry doing things to be better or to not be worse?

[19:10] What is the importance of your self-image?

[22:07] Why do salespeople fail?

[24:16] What do great salespeople do for people?

[27:07] How will people trust you as a salesperson?

[28:49] Are good salespeople hired or bred and created after they’re hired?

[30:05] Why is mindset important in sales?

[33:34] How do personalities affect success in sales?

[35:40] How should business owners deal with elevating team members?

[40:33] Why do people fail in being managers?

[41:27] What makes accountability challenging when it comes to sales?

[42:45] What is the difference between leadership and management?

[44:33] Why is it important to understand your strengths and weaknesses?

[47:33] What is the importance of adaptability in business?

[48:52] What does Jerry want to be known for?

[50:13] Who would Jerry want to sit down and have a conversation with?

[54:04] Where can you find Jerry online?