How The CEO of Iron Cowboy, Lucy Lawrence Runs the Business

Lucy Lawrence is the CEO of the Iron Cowboy. She is James Lawrence’s daughter and she’s been running the business since the Iron Cowboy did Conquer 100 in 2021. She is with us today to share what it’s been like to be the CEO of Iron Cowboy at a young age and what she has learned along the way.

Listen now to learn more about Lucy, her journey as a young CEO, and how she is able to separate business and family!

Key Talking Points of the Episode

[00:00] Introduction

[02:00] Who is Lucy Lawrence?

[03:10] What does Lucy do in Iron Cowboy?

[04:17] Did Lucy always want to work with her dad?

[05:12] How did Lucy become the CEO of Iron Cowboy?

[07:30] What helped Lucy take on the responsibilities as a CEO?

[09:20] What is it like for Lucy to work with her dad?

[10:17] How much responsibility does Lucy have as the CEO of Iron Cowboy?

[11:39] How does Lucy hold her dad accountable?

[13:48] How does Lucy handle situations where people walk past her?

[15:00] What is the dynamic in Lucy’s family like?

[16:08] Does anyone in Lucy’s family want to take after their dad?

[17:20] What kind of lessons did Lucy learn from being the Iron Cowboy’s daughter?

[19:00] How does Lucy handle her personal life?

[20:26] What is Lucy’s vision for the Iron Cowboy?

[22:35] What makes the Iron Cowboy different in terms of mindset?

[25:18] What was it like to travel with the Iron Cowboy during triathlons?

[26:02] What did Lucy learn from being involved in all the races?

[28:35] What is something Lucy dislikes about the business?

[31:25] What does Lucy want her dad to be most known for?

[33:30] Where does Lucy see the legacy of the business of Iron Cowboy heading?

[36:43] How can people find what Lucy and the company are doing?