The Steps to Identify Your Target Customer & Market to Them Correctly | High Stakes with Steve Rozenberg

No matter what you’re doing, you’re in the sales and marketing business. You need to make sure you’re marketing yourself well and you’re converting the leads you’re generating into paying clients or customers.

Listen now to better understand the importance of marketing in your business, how it is different from sales, and what you can do to market your business effectively!

Key Talking Points of the Episode

[00:00] Introduction

[01:00] What is the key to a successful business?

[02:20] How can good marketing and sales systems benefit your business?

[03:12] What is the difference between marketing and sales?

[04:16] What DISC personality profiles should you be looking for?

[05:13] Why are facts and data important in marketing?

[05:53] What is your USP?

[07:21] How do you identify your target clients?

[09:10] How can you go after your target clients?

[09:53] How do you get repeat business from your A and B clients?

[10:30] Why are referrals important for your business?

[12:14] How can you market your business to your audience?

[15:34] Why do you need to use a CRM?

[15:57] How can you take advantage of social media for marketing?

[17:06] Why do you need to focus on marketing?

Quotables

“We’re all just running around, trying to figure this out, hoping that we have the right keys to the castle to get us to the next level of where we want to go.”

“I believe firmly that if you wanna be successful in business, you have got to focus on sales and marketing because without sales and marketing, in my opinion, you’re going out of business, you just don’t realize it.”

“We are all in the sales and marketing business, we just sell and market something different.”

“If nobody knows about it, if nobody knows we exist, does it even matter?”

“Marketing makes the phone ring. Sales picks up the phone, answers it, and turns them into a client or customer.”