What the PGA ISN’T Doing Right!

LIV is a new Saudi-based golfing tour coming into the scene that’s basically going head-to-head with the PGA. This is old vs. new and it’s a situation many business owners can learn from.

Listen to this episode to learn more about LIV, how they’re affecting PGA, and how this whole situation relates to you and your business!

Key Talking Points of the Episode

[00:00] Introduction

[00:47] What is LIV?

[01:25] Old vs New

[02:05] What is the PGA not doing right?

[03:25] What lesson can we learn from all of this?

[04:26] What are people looking for?

[05:26] How does this situation apply to your business?

[06:02] Why should you look out for competition?

Quotables

“LIV is a new golfing tour coming into the scene. Basically, they’re going head-to-head with the PGA. Imagine a new football association coming up as the NFL is essentially what you’re seeing.”

“NFL knows that it’s a business. PGA does not operate like a business the way the NFL does.”

“The Vision 2030, what that is, is that is them trying to become less-reliant upon energy and oil, and become reliant upon tourism, sports, and other stuff.”

“Let me just say, this to me, is old vs. new. You may say PGA has a long-standing history and that they’re gonna stick around, but I would say words like taxi vs. Uber, maybe the Yellow Pages vs. internet search engines, Kmart vs. Walmart – all those stories about the old Goliath and the new slim-trim industry that’s coming into play.”

“When you look at the business of golf, the one thing the PGA is not doing is they are not capitalizing on it as much as possible.”

“One of the first things they’re not doing is they’re not paying the players the standard of what they’re worth, of what they should be worth.”

“Even when you’re on the pro tour, you’re not making a lot of money.”