What to Do When There’s a Recession | How to Protect Your Business When the Market is Downturning

Let’s face it, we are heading towards a recession. It’s normal, it’s natural, and there’s nothing anybody can do to prevent it, but as a business owner, there are things you can do to make sure you survive it.

Listen to this episode to better understand how businesses fail during recessions and what you should be focusing on to continue thriving!

Key Talking Points of the Episode

[00:00] Introduction

[01:06] What should you do when there’s a recession?

[02:30] What kind of products or services do you offer?

[03:19] What is one of the biggest mistakes people are making?

[04:01] Why is it important to keep on marketing?

[05:01] What is the importance of your database during a recession?

[06:03] How can you use your database to generate more revenue?

[07:15] Why do you need to focus on marketing during a recession?

[08:09] How should you deal with the recession?

[09:19] How do you lower your acquisition cost?