High Stakes With Steve Rozenberg

We all know that 95% of businesses fail in the first 5 years, but you don’t have to be part of that statistic. You need to know why most businesses fail so you can avoid making the same mistakes and how the remaining 5% succeed so you can too.
Listen to this episode to learn the 3 reasons why most businesses fail, what you can do to avoid them, and how you can make sure you’re going to succeed!
Key Talking Points of the Episode
[00:00] Introduction
[02:01] Do you need to work harder to become successful?
[03:36] What should you do instead of working hard all the time?
[04:03] How should you set your goals?
[05:31] How can your emotions cause failure?
[06:30] Why do you need to stop thinking about the worst-case scenario?
[08:00] Are you the limiting factor to your growth?
[08:55] How can the power of leverage help you succeed?
[10:08] Why is it important to be accountable to be successful?
[11:00] How do you become a million-dollar CEO?
[12:50] Why should you learn how to leverage?
[13:38] What is the importance of having well-documented systems and processes?
[14:05] How do you systematize and automate your business?
[15:10] What does outsourcing really mean?
[16:05] Why do you need to be involved in your business?
[17:21] How do you make sure you become successful in business?
Quotables
“The majority of the things we cause ourselves in life, whether it’s pleasure or pain, are self-induced.”
“You have to understand that working harder is not gonna guarantee you success.”
“The reality is, we all know people who work hard their whole lives and they are not successful.”
“If the case was that the hardest people that work on the planet were the most successful, then I would say day laborers and construction workers would be the wealthiest people on the planet, but we all know they’re not.”
“At the end of the day, working hard is not gonna guarantee you success at all. The harder you work, it could be the more tired you get.”
“You gotta start with the end in mind when you’re building a business or doing anything in life.”
“You gotta take your emotions out of your business to be successful.”
“Remember, any business that you do is based on numbers and data. It is not based on emotions.”
“Emotions, ego, pride - these are all things that would kill a deal and they will kill your success.”
“Just because it’s your business, doesn’t mean you’re not the problem.”
“If you wanna grow and you wanna build a $200 million company, you have to become a $200 million CEO because you have to be that guiding person.”
“If you can master team and leverage, you will be amazingly successful.”
“You don’t have to be the person who does everything.”
“The ones that do it themselves are the ones who do not achieve financial success and they don’t achieve the goal.”
“You can leverage people, time, and money - you can leverage all these things of other people and it’ll still be your business.”
“So you systemize it, automate it, and the last, you outsource it.”
“Now, outsourcing could be through virtual assistants, technology, or other employees. Outsourcing means it’s not you.”
“When you can do all those things, you are gonna be in a much better place to scale and grow your business, and be able to hand it over to someone.”
“You never wanna just hand it over to someone without you understanding what’s going on.”
“It’s your responsibility to know what is going on in your business and how that’s working.”

Dr. Christian Conte is a licensed professional counselor, a level 5 anger management specialist, and he specializes in working with people convicted of violent crimes. He works with celebrities on TV and ordinary people facing extraordinary problems, and he is telling us about his Yield Theory and understanding the power of peace and awareness today.
Listen now to be enlightened about the importance of mindset, peace, and awareness to the overall quality of your life and how you’re going to achieve success!

Are you a visionary or an integrator in your business?
A visionary is a person who holds a big dream in the business. The integrator is the person behind creating all the systems in the business. I have been so blessed to have a great integrator. Pete and I started the business together. I am the guy behind the ideas and figuring out sales and marketing. On the other hand, Pete is the systems kind of person. He makes sure everything flows.
In this episode, I will share the differences between an integrator and a visionary, how to have a fantastic business relationship with your partner, and what you can do if you are running a one-person show and need either an integrator or a visionary.
Also, I will recommend two amazing books that you should all learn to understand the role of integrator and visionary better. Listen and learn.
Key Talking Points of the Episode:
[00:46] My partnership with Pete
[02:53] The role of an integrator in business
[03:49] How to succeed in partnerships
[06:28] How we do the visionary integrator in our business
[07:28] Is the CEO the visionary or the integrator?
[08:02] The integrators role
[14:05] Getting an integrator when you are a one-man show
Quotes from the Episode:
“The integrator is the person that take chaos and turn it into control.”
“If you have a business partner, you’ve got to make sure you stay in your lane.”
“The visionary is the one who creates culture. They create client relationships. They look at the big picture. They have ideas all the time that they bring to the team.”
“The challenge with an integrator is they would go out of business because they would have no inbound business.”
“If you cannot figure out how to monetize your business, meaning marketing and sales, you’re going out of business.”
Resources Mentioned in the Episode:
Traction- Gino Wickman
Rocket Fuel- Gino Wickman

New York Times Best-Selling Author and Award-Winning Keynote Speaker Janine Driver spent over 16 years as a federal law enforcement officer within the Department of Justice and now shares her people-reading skills, in a fun, engaging, and memorable way, with corporate titans from Sales Force to P&G to Lockheed Martin to Coca-Cola to Kronos to ADP to Comcast and more!

How is the dance in your business? Every business has its dance. For your business to succeed, you need to solo the dance. Your business is supposed to be system-dependent and not people-dependent.
Take a moment and imagine what happens when a plane packs in an airport. People leave the plane; cargo gets offloaded, cleaners get work, attendants replenish their stock, refills fuel, pilots get ready for the next destination, and many other things. In all that, everybody knows what they should be doing, and they are not dependent on anyone. They do not even need to talk.
Another thing about how planes work is that people get trained for mistakes. Everyone knows what to do in case a mistake happens. As a business owner, how do you handle emergencies/ mistakes? If you have to step in and do the correction every time, you are not running your business correctly.
Listen to this episode and learn how you can do better.
Key Talking Points of the Episode:
[00:15] What happens when a plane packs
[08:22] Training for mistakes
[09:58] How do you deal with emergencies?
[13:18] Who fires you? Who makes you accountable?
Quotes from the Episode:
“Our systems as pilots are so perfect. We do not need to be perfect.”
“The key to being successful as a business owner is to make your business systems dependent, not people dependent.”
“A good business owner, makes sure that they surround themselves with people better than themselves.”
“Business is a team sport. It’s not a singular sport.”

Is there anything more annoying than being stuck on one level all your life?
Certainly not. We are privileged to have the amazing Marshall Sylver on the show in this episode. He is an American motivational speaker, author, and performance hypnotist who works primarily in Las Vegas, Nevada. He has billed himself as “The World’s Fastest Hypnotist.”
In this episode, Marshall and I will be talking about moving to the next chapter. We’ll look at why people don’t get to the next chapter, how we settle and how we can move to the next chapter. Also, he will share the qualities of people who make it in life.
Listen in to this episode and get inspired.
Key Talking Points of the Episode:
[03:39] Why don’t people get to the next chapter?
[08:16] Do people settle for what they have at their level?
[17:49] How do people manage to get to the next level?
[23:15] Qualities of people who become successful
Quotes from the Episode:
“When you believe in what you’re selling, you have a moral and ethical obligation to sell it.”
“Oliver Wendell Holmes said a mind, once expanded, will never contract to its original state.”
“I have never met one person that said they have never failed at something.”
“So often, people don’t realize that everything exists because of its polar opposite.”
“Being attached to being poor, or being attached to being rich, are sure ways to fail.”
“When you start just being grateful, the richer you get.”
“The first element of success is figuring out what you have and figuring out your resources.”
“You can never borrow money when you need it. You can only borrow money when you don’t need it.”
Connect with Marshall Sylver:
Instagram: https://www.instagram.com/marshallsylver/
LinkedIn: https://www.linkedin.com/in/marshall-sylver-35584610/
Twitter: https://twitter.com/sylvermarshall

What goes into building a successful business?
Many of us have sleepless nights trying to figure out how to make our businesses successful and scalable. In this episode, I will be spilling the beans. I will share three things that can help you build a successful business without working in it as an enslaved person.
We’ll look at monetization, administration, and dealing with emergencies. All the tips that I will share in this episode are actionable. Grab your notebook and pen. You’ll need to take notes.
Key Talking Points of the Episode:
[01:54] How can you be successful?
[02:30] Monetization: Getting the money
[04:46] How to work on your sales and marketing
[07:40] Administration: This is the systemization of your business.
[08:40] How to create systems
[11:23] How to deal with emergencies
[17:03] How can you scale a business?
Quotes from the Episode:
“When it comes to building a business, right, you may have a great idea. Transferring that down to everyone else is very important.”
“If you don’t have a business model that you could scale and grow and run without, you hate to say this, but you have two options. Option number one is just like an airplane running out of fuel. You will run it into the ground. Option two is you work there until you drop dead.”
“Sales and marketing are essential to building a business.”
“An emergency is what you make of it.”
“A business is a commercial, profitable enterprise that runs without you.”
“Having money coming in solves a lot of immediate needs for your business to grow and scale so that you can hire the right people.”

Welcome to the High stakes Podcast. I am your host, Steve Rosenberg. We'll be doing several things during this podcast series, but the main things we're going to be talking about are real business, real life, and, more importantly, accurate solutions. I want to talk about these things because I have learned a lot from owning a business myself that it can be pretty scary.
There's no one there to give you a manual when you own a business, or at least there wasn't for me. I had to hack my way around it until I made it. My story goes back to the 911 crash. The job that I thought was stable came to an end. I had lost the only thing I knew how to do, and I did not know what else to do with my life, but I knew I had to do something.
I bumped into real estate. All my energy and time were dedicated to learning the ins and outs of the game, and here we are today with a successful business. Also, I invested time and money to learn how to run a successful business.
In this podcast, I will be sharing all the knowledge and wisdom I have learned over the years. Also, I will be hosting successful business owners who will share the secret sauce for their successful businesses.
Listen in to find out more about the podcast.
Key Talking Points of the Podcast
[01:02] My background and how I got to where I am
[02:02] My wakeup point
[06:48] My mission with the podcast
Magical Quotes from the Episode:
"Sometimes, we need to detach from our business. And we need to look at what we're doing from a bird's eye perspective to be that true leader."
"The most important thing is understanding what other people have done and just duplicate it."
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