High Stakes with Steve Rozenberg

How The CEO of Iron Cowboy, Lucy Lawrence Runs the Business

Lucy Lawrence is the CEO of the Iron Cowboy. She is James Lawrence’s daughter and she’s been running the business since the Iron Cowboy did Conquer 100 in 2021. She is with us today to share what it’s been like to be the CEO of Iron Cowboy at a young age and what she has learned along the way.
Listen now to learn more about Lucy, her journey as a young CEO, and how she is able to separate business and family!
Key Talking Points of the Episode
[00:00] Introduction
[02:00] Who is Lucy Lawrence?
[03:10] What does Lucy do in Iron Cowboy?
[04:17] Did Lucy always want to work with her dad?
[05:12] How did Lucy become the CEO of Iron Cowboy?
[07:30] What helped Lucy take on the responsibilities as a CEO?
[09:20] What is it like for Lucy to work with her dad?
[10:17] How much responsibility does Lucy have as the CEO of Iron Cowboy?
[11:39] How does Lucy hold her dad accountable?
[13:48] How does Lucy handle situations where people walk past her?
[15:00] What is the dynamic in Lucy’s family like?
[16:08] Does anyone in Lucy’s family want to take after their dad?
[17:20] What kind of lessons did Lucy learn from being the Iron Cowboy’s daughter?
[19:00] How does Lucy handle her personal life?
[20:26] What is Lucy’s vision for the Iron Cowboy?
[22:35] What makes the Iron Cowboy different in terms of mindset?
[25:18] What was it like to travel with the Iron Cowboy during triathlons?
[26:02] What did Lucy learn from being involved in all the races?
[28:35] What is something Lucy dislikes about the business?
[31:25] What does Lucy want her dad to be most known for?
[33:30] Where does Lucy see the legacy of the business of Iron Cowboy heading?
[36:43] How can people find what Lucy and the company are doing?

How DISC Can Help You Manage Different Personalities on Your Team Effectively

As a business owner, you will be dealing with a lot of different kinds of personalities and it is your responsibility to understand them. You need to learn how to communicate with each personality type because if not, nothing will happen to the business!
Listen to this episode to better understand the best way to learn the different personalities, which personalities work for what positions, and how you can make sure you’re not hiring the wrong people!
Key Talking Points of the Episode
[00:00] Introduction
[01:07] What happens when you don’t understand your team’s personalities?
[02:01] How can you learn to understand different personalities?
[03:32] What is DISC?
[03:57] What is a D personality like?
[05:08] What is an I personality like?
[06:09] What is an S personality like?
[07:02] What is a C personality like?
[08:25] How can DISC help you understand personalities?
[09:25] What challenges do business owners face in building teams?
[09:55] Why is it important to have different personalities on your team?

Building Relationships Through Trust in Your Sales Process with Jerry Acuff

Jerry Acuff is an expert in the sales industry in building relationships and building trust, not only within small companies but also with very large companies on a massive scale. He is a best-selling author, he is the CEO of Delta Point, and they have helped many businesses increase their sales and generate huge revenue.
Listen now to learn more about Jerry’s story, the lessons he has learned along the way, and how you can turn your business into a lean, mean, sales machine!
Key Talking Points of the Episode
[00:00] Introduction
[02:33] Who is Jerry Acuff?
[03:14] What is Jerry’s background?
[07:10] Where do Jerry’s biggest lessons in life come from?
[09:14] What has Jerry’s mindset been through life?
[10:20] What was Jerry’s philosophy when he was working in sales?
[11:03] Why does everybody need a coach?
[13:00] What is the importance of the people you surround yourself with?
[14:10] What kind of people impress Jerry?
[16:37] Is Jerry doing things to be better or to not be worse?
[19:10] What is the importance of your self-image?
[22:07] Why do salespeople fail?
[24:16] What do great salespeople do for people?
[27:07] How will people trust you as a salesperson?
[28:49] Are good salespeople hired or bred and created after they’re hired?
[30:05] Why is mindset important in sales?
[33:34] How do personalities affect success in sales?
[35:40] How should business owners deal with elevating team members?
[40:33] Why do people fail in being managers?
[41:27] What makes accountability challenging when it comes to sales?
[42:45] What is the difference between leadership and management?
[44:33] Why is it important to understand your strengths and weaknesses?
[47:33] What is the importance of adaptability in business?
[48:52] What does Jerry want to be known for?
[50:13] Who would Jerry want to sit down and have a conversation with?
[54:04] Where can you find Jerry online?

Do The High Gas Prices Really Affect Me?

Gas prices are shooting through the roof and if you’re saying you aren’t affected by it, you have to think again. Everything we do involves some type of gas-powered activity, whether it’s the transportation of goods or the personnel that deliver you services. Do you still think you’re not affected?
Listen to this episode to better understand how gas prices affect everyone, why energy-efficient cars don’t save you from inflation, and what you can do to protect yourself while the markets adjust!
Key Talking Points of the Episode
[00:00] Introduction
[01:20] What do airline planes do when flights aren’t busy?
[02:45] How do gas prices affect commerce?
[05:55] How do gas prices affect you?
[07:00] How can you protect yourself from what’s happening to gas prices?
[08:02] How do energy-efficient cars affect the world?
[09:03] What does it really take to change the world?
[10:06] Will gas prices stay this way?

How Can ”Imposter Syndrome” Affect Entrepreneurs with David Mammano

David Mammano is very well-known as a personal growth specialist and professional development mentor. Over the years, he has built several successful businesses, and the lessons he learned along the way help him help other people achieve success in their careers too.
Listen now to learn more about David, his story, and the lessons he learned that could help you become a successful entrepreneur like him!
Key Talking Points of the Episode
[00:00] Introduction
[01:48] Who is David Mammano?
[02:31] What is David’s background?
[03:20] Where did David’s entrepreneurial journey begin?
[04:50] What was David’s first business?
[06:13] How did David’s magazine grow?
[08:05] How did the beginning of the digital era affect David’s magazine?
[09:21] What was the idea behind Avanti?
[10:25] How did the pandemic affect Avanti?
[11:05] What is Youtopia Network?
[12:15] Why is David starting a news show for entrepreneurs?
[13:50] What is David’s perspective on leverage?
[18:35] Why do most entrepreneurs become educators?
[20:10] Why does imposter syndrome cause entrepreneurs to fail?
[22:25] How can you overcome imposter syndrome?
[26:10] What is David’s advice to a new entrepreneur?
[28:23] What would David change in his life if he had the chance?
[30:45] What’s the last thing David wants to tell listeners?
[32:05] How can you get in touch with David?

What the PGA ISN’T Doing Right!

LIV is a new Saudi-based golfing tour coming into the scene that’s basically going head-to-head with the PGA. This is old vs. new and it’s a situation many business owners can learn from.
Listen to this episode to learn more about LIV, how they’re affecting PGA, and how this whole situation relates to you and your business!
Key Talking Points of the Episode
[00:00] Introduction
[00:47] What is LIV?
[01:25] Old vs New
[02:05] What is the PGA not doing right?
[03:25] What lesson can we learn from all of this?
[04:26] What are people looking for?
[05:26] How does this situation apply to your business?
[06:02] Why should you look out for competition?
Quotables
“LIV is a new golfing tour coming into the scene. Basically, they’re going head-to-head with the PGA. Imagine a new football association coming up as the NFL is essentially what you’re seeing.”
“NFL knows that it’s a business. PGA does not operate like a business the way the NFL does.”
“The Vision 2030, what that is, is that is them trying to become less-reliant upon energy and oil, and become reliant upon tourism, sports, and other stuff.”
“Let me just say, this to me, is old vs. new. You may say PGA has a long-standing history and that they’re gonna stick around, but I would say words like taxi vs. Uber, maybe the Yellow Pages vs. internet search engines, Kmart vs. Walmart – all those stories about the old Goliath and the new slim-trim industry that’s coming into play.”
“When you look at the business of golf, the one thing the PGA is not doing is they are not capitalizing on it as much as possible.”
“One of the first things they’re not doing is they’re not paying the players the standard of what they’re worth, of what they should be worth.”
“Even when you’re on the pro tour, you’re not making a lot of money.”

Building Wealth & Keeping It with Tom Wheelwright

Tom Wheelwright is the CPA and CEO of WealthAbility. He is an author and an expert, and he has worked with people like Robert Kiyosaki, Rich Dad advisors, and other very well-known names on their finances and implementing wealth-building strategies.
Listen to this episode to learn more about Tom, the importance of understanding and using the right strategies, and how he helps entrepreneurs make the most out of the money they’re making!
Key Talking Points of the Episode
[00:00] Introduction
[01:48] Who is Tom Wheelwright?
[03:01] What is Tom’s background?
[04:50] What makes taxes so intimidating?
[06:30] How do you win against the government?
[07:35] What is the biggest tax incentive that the government gives?
[08:25] What does Tom think about the school system and how they develop employees?
[10:44] How can the right education help the younger generation?
[12:46] What’s the problem in the school system?
[14:40] How can we help the school system?
[15:12] What makes entrepreneurs selfish?
[17:05] What is the mindset in the accounting industry?
[19:01] What is Tom’s book all about?
[20:20] How does the government use the tax law for leverage?
[21:05] Why does the government give tax incentives?
[23:10] What are the 7 investments in Tom’s book?
[24:05] Why can’t the government win on retirement plans?
[26:05] What other investments the government will pay you to make?
[28:27] Where does the idea that rich people are taking advantage of taxes come from?
[30:11] How do you get the government to pay for your Ferrari?
[31:02] How does the government help you build wealth?
[32:07] Is Tom fighting for evil or good?
[34:54] Does Tom believe that he is a messenger for entrepreneurs?
[35:52] Will there be any changes in the tax law soon?
[37:20] What changes can we expect in the tax law?
[39:49] Where can you get Tom’s new book?
[40:25] What is Tom’s advice for entrepreneurs?
[41:03] Where can people find Tom?

How the RIGHT Processes & Procedures Can Make or BREAK Your Business | High Stakes with Steve

Airline companies set a great example for systemizing businesses. There are thousands of people who work on every single flight that comes in and goes out, and everybody knows what they’re supposed to do, so everything gets done efficiently and effectively.
Listen to this episode to better understand what the airport dance is, how airline companies have ideal business models, and what you can do to get your business to Amsterdam as planes do!
Key Talking Points of the Episode
[00:00] Introduction
[01:30] What did I learn from being an airline pilot?
[02:57] What does an airline process look like?
[06:07] Why is it important to have the right processes and procedures?
[07:45] How do aircrafts get across the world?
[09:41] How do we navigate the tracks that help us get across the world?
[12:07] Why should you build a business like an airline company?
[13:31] What is the importance of training in your business?
[14:14] What can you learn from airline companies?

The Important Truths About Being A Great Leader with Hannah Kay Herdlinger

Hannah Kay Herdlinger is the founder of Thread Talk and is a business coach with an incredibly inspiring success story. Her career as a coach and mentor has taken her across different industries and helped her gain the wisdom she has today.
Listen now to learn more about Hannah Kay, her story, what she does, and the importance of working with someone who can coach and mentor you through your journey!
Key Talking Points of the Episode
[00:00] Introduction
[02:05] Who is Hannah Kay?
[03:35] Does the business come first or the business owner?
[05:00] What has Hannah Kay learned from all the businesses she worked with?
[07:32] How does Hannah Kay keep business owners engaged and motivated?
[09:35] How does Hannah Kay help business owners overcome their challenges?
[11:46] Why do you need to detach from the situation?
[14:10] Does Hannah Kay help people to be better or to not be worse?
[15:00] What drives Hannah Kay to do what she does?
[16:38] Why do business owners fail?
[19:00] What were Hannah Kay’s realizations as she started her business?
[22:29] What is a cash gap in business?
[26:04] Why is it important for leaders to begin with themselves?
[28:20] How does Hannah Kay help leaders stay accountable?
[30:30] What triggers tell Hannah Kay that there’s a lot more to work with?
[33:46] What is next for Hannah Kay?
[34:44] What does Hannah Kay want to be known most for?
[35:31] Does Hannah Kay embrace other people’s wins too?
[36:30] Who does Hannah Kay want to sit down and have a conversation with?
[38:18] Where can people find Hannah Kay?

What To Do EVERY Day to Measure Your Success | High Stakes with Steve Rozenberg

When you wake up every day, are you making the choice to be better or to be worse? This is a choice we make every day and if you want to be successful, you need to make sure you’re choosing to become better.
Listen to this episode to better understand why it’s important to make the conscious decision to be better and how it can affect your whole life!
Key Talking Points of the Episode
[00:00] Introduction
[01:26] How do we measure our success?
[02:23] What do you do with the chapters in your life?
[03:29] Are you going to be better or worse?
[04:28] What do you do every day to be different?
[05:19] Why do you need to do something to be better?
[06:01] Why do some people fail to scale?
[07:00] Why should you care more about what you’re doing?
[07:48] What are you focused on?